Monetise your 1st party data without reliance on third party aggregators or adtech middlemen.
Your user’s data is not shared with any 3rd parties, all information is stored and processed on the individual’s device.
Attach cookie-less audience signals
to each bid request to increase
the yield of your inventory.
Use EdgeKit alongside your header bidding technology
to decorate bid requests with a standard taxonomy
of audience signals.
Publisher 1st party data powered private marketplaces
We welcome marketers & publishers to collaborate on audience taxonomy and definitions that work for the whole industry, whilst keeping user data private.
Audience data has traditionally been a very opaque business in
the online advertising industry, due to a lack of standards &
quality control. Recent initiatives from the IAB, such as the
Data Transparency Framework aim
to address this by applying
“nutrition labels” to audience
segments.
EdgeKit goes one step further and defines these audiences in open source code for all to see, and improve together.
{
“name”: “travel”
“type”: “interest”
“lookback”: 7,
“keywords”: “[“beach”,
“cruises”,
“water sports”]”
}
Or include the script directly from Unpkg:
<script src=”https://unpkg.com/@edgekit/core”>
AirGrid integrates demand for EdgeKit audience signals through managed PMP deals.
Get real time insights into your side audience and how they contribute towards data led revenue generation.
Automatically integrated keywords extraction from your content to power EdgeKit audiences.